Time Needed: 3+ hours

Tickets: Free

Opening Hours: Open daily, all day (January 1 - December 31, Monday - Sunday)

Nianhua Village is dedicated to producing, processing, and selling traditional Chinese New Year pictures (nianhua). Visitors can find classical masterpieces, innovative gift prints, nianhua-inspired clothing, and decorative souvenirs that blend tradition with modern style. The village also aims to promote local Mianzhu folk culture through traditional and contemporary beautification services.

With strong support from the Mianzhu city government, Nianhua Village brings together relevant departments and folk artists to develop the Mianzhu nianhua - one of China's four great nianhua styles. Renowned nationwide with a long history and exquisite craftsmanship, Mianzhu nianhua is characterized by unique local features.

Artisans in Nianhua Village use techniques like hand-carving, papercutting, watercolor painting, and woodblock printing to produce traditional nianhua based on Chinese mythology, history, and folklore. Visitors can watch masters at work, learn about production processes, and purchase quality souvenirs. Nianhua Village provides a glimpse into a cherished Chinese folk art form.